Football season may be over, but that isn’t stopping Seattle Seahawks quarterback Russell Wilson from embarking on new endeavors. Yesterday, the entrepreneur officially launched a brand new clothing line that he co-founded, called the Good Man Brand, at Nordstrom in downtown Seattle. Consisting of stylish and fashionable men’s wear including shirts, shorts, and shoes, Good Man Brand products don’t come cheap, but they’re quality clothing items with good intentions.Taking a cue from Tom’s shoes, every Good Man Brand item that is purchased will see $3 of proceeds donated to the Why Not You Foundation, which benefits inner city kids. On hand for the big announcement were Nordstrom co-presidents Pete, Erik, and Jamie Nordstrom, as well as hundreds of fans who posed for selfies with the famous quarterback. In addition to doing quick meet and greets with fans, Wilson did a brief Q&A session with Pete Nordstrom before unleashing droves of excited fans who were eager to meet their local hero.

Check out a few images that showed up in news coverage below, with the full gallery of images available here.

Photos: Russell Wilson at Nordstrom Seattle

Russell Wilson Good Man Brand

Russell Wilson Good Man Brand